Susan Macke

Susan Macke is a global marketing and transformation executive whose career spans technology, data, and customer-centric growth. She began her career in enterprise technology, building a deep foundation in platforms, systems, and analytics before moving closer to the customer—where she focused on translating technology into solutions that drive revenue, brand strength, and market differentiation.

Over the past two decades, Susan has led marketing transformation initiatives across industries, helping organizations modernize how they engage customers, measure impact, and scale performance. Her work bridges marketing strategy, data, and technology, enabling leaders to move from insight to action and from experimentation to measurable business outcomes.

Today, Susan operates at the intersection of marketing, AI, and enterprise transformation, advising organizations on how to embed analytics, automation, and Agentic AI into marketing operations to improve decision-making, accelerate growth, and strengthen brand value. She also serves as an Expert Advisor with Stanford Venture Studios, where she works with Stanford Business School startups on marketing strategy and AI adoption. Known for connecting customer needs to commercial outcomes, Susan brings a pragmatic, ROI-focused perspective grounded in global leadership experience and a forward-looking view of innovation and governance.